By: Saira Afzal
When people think about Notting Hill, a number of things come to mind. Some would say ‘iconic’, others ‘over-rated’, but most people would say ‘touristy’. As a Londoner myself, Notting Hill is my favourite neighbourhood—I can’t resist its charm, its stylish and historical uniqueness in the heart of West London, even when Portobello Road is crammed full of people during the Sunday markets. Much of the charm lies in the community; when I speak to stall merchants and local residents who have lived there for decades, their love and appreciation for the area is always palpable. The amount of care people have for the neighbourhood, to protect its cultural richness and diverse character, is widely felt. Whether you love the colourful houses, street stalls, and carnivals as much as I do, or you think the area is nothing special, I’ve curated a list of gems that display the true character of Notting Hill.
- House of Retro
This vintage fashion boutique is a must-visit whenever I am on Portobello Road. Overflowing with intricate trinkets, flowy dresses, and rare vintage jackets, this independent store is guaranteed to surprise you with their unique fashion and homeware pieces. My personal favourite are their selection of accessories, specifically the grandiose royal brooches and pins that elevate any formal outfit.
- LoveShackFancy
Entering this rosy fashion store on Westbourne Grove is an experience in itself; LoveShackFancy has created its own feminine aesthetic replete with all shades of pink, flowery patterns, ruffles, bows, and lace. They offer a wide range of dresses from a classic white silk to summery floral chiffon gowns. Also on offer is their home section, which will transform your bedroom into a princess chamber with their pink quilts and pillows, and fancy bow accessories.
- Electric Cinema Portobello
Tired of going to your plain, boring Vue or ODEON? Want to have a more luxurious film-watching experience? This cinema looks like a movie set itself, furnished with velvety red sofas, moody lamps, and grand architecture. Electric Cinema is one of the oldest film theatres in Britain, first opening its doors in 1911. It was also a bastion for Black cinema when it reopened in 1993, promoting local talent from the Notting Hill community. Electric Cinema is also fit with a bar, serving a selection of drinks and food to have at your seat.
- The Spice Shop
This eye-catching sunshine yellow shop is tucked away on Blenheim Crescent, just off Portobello Road. The Spice Shop, opened in 1995 by Birgit Erath, hosts hundreds of fine spices with more than 2500 products. You can find loose teas, single and blended spices, and an endless range of chilis and curry blends. If you’re an avid cook, I bet you will spend ages in this shop rifling through their quality selection.
- Books for Cooks
Next door to the Spice Shop is Books for Cooks, a wholly unique store selling cookbooks from around the world. In addition to offering more than 8000 cookbooks from almost every cuisine you can think of, there is a small café tucked away in the back of the shop that tests recipes from the cookbooks. They serve up different dishes everyday based on what’s seasonally available at Portobello Market. You can also take cookery classes in their demonstration kitchen upstairs, led by renowned chefs.
Although I’ve listed just a few of my favourites, the best way to enjoy Notting Hill is to explore the area yourself. It’s easy to overlook some fantastic spots, especially on Westbourne Grove and Golborne Road. Don’t hesitate to enter even the tiniest, inconspicuous shops in the area because you may uncover a diamond in the rough!
